EXPLAINING FOG OFF...

FOG OFF ….

a powerful and meaningful use of words. created to catch your attention.

 The "Fog" in "Fog Off" is in representation of the mental fog we have all experienced at some point in our lives. Some of us struggle with the mental fog daily.

 Tim the founder of the brand has his fair share of fog living daily with ADHD, OCD, Anxiety and PTSD. Tim wanted to use his clothing brand as a vessel to help spread awareness and try to help end the stigma attached to mental health.

 The concept came from Tim’s own personal back ground and story..

"Growing up a fisherman and spending a lot of time on the Atlantic Ocean, there have been several times when we'd be hauling our gear in the boat on a bright sunny day, then you suddenly look up and you're in a black bank of fog and your compass and radar are out. As a fisherman you pick up your phone and call another fisherman to get you out of that fog. Well the same goes for life in general as we are all vessels in this world and can all wind up in that dark, cold and scary place."