This is our Butterfly Semicolon (Not Today) logo in support of Suicide Awareness and prevention. So many of us have lost someone to suicide. In such a tragic loss, of a loved ones life we use the Butterfly semicolon logo to signify that their life story will be continued; There are many resources available for those in need of help or support.
This is a Logo that was drawn by a brand support in support of Suicide Awareness. Her name is Ashley. Her and her son, both huge supporters of the brand came to see me last year after Christmas and asked if they could show me some logos they had drawn and asked if I'd consider using them for the brand. Both Ashley and her son live on 6 Nations Native Reserve inn Simcoe Ontario. The Native reserves here in Canada have more than their fair share of Mental Health crisis and such a high number of death due to suicide. It is our honour that Ashley took the time to sit and creatively draw this logo for our brand. Thank you Ashley for sharing your beautiful piece of art with us and our brand supporters.
All of our hoodies have our brands mission statement printed across the shoulders on the back. "No One Should Travel Down A Foggy Path Alone"