Yes that is a giant middle finger sideways, It's a cut from our original finger logo we started the brand with back in 2014. When you look closely you will see the finger is actually made up of over a hundred words related to mental health. It is really quite cool. This logo took Tim 59 hours to create. Tim spends a lot of time designing all of the brand logos and concepts himself. This one is one of his favourites. We know you'll love it as well.