Be you. Be Human. Be Kind. Be Badass. Urban Dictionary calls it, doing the things you want, when you want, where you want. You won't find 'em on Insta - they're out being cool somewhere. No need to break the bank to fit in, just choose your own style and go for it. Our Badass Logo is a reminder of your courage and strength to stay true. It's your chance to dare to be different, get out there and be your own role model. Wear it proud, show the world who you are!